The Founder

Hi, I’m Surabhi — Founder & Designer of Alternative Touch.

Alternative Touch is an India-based Alt fashion brand created for expressive souls who refuse to fit in. Every piece is handmade and made-to-order, crafted with care. Each design balances softness and edge — delicate threads transformed into wearable expression that feels personal, intimate, and unapologetic.

Inspired as a child by my grandmother’s artistry with yarn, I later discovered my own love for crochet and began experimenting with textures, techniques, and unexpected details. What started as curiosity became a passion — creating one-of-a-kind pieces that carry emotion, personality, and subtle rebellion in every thread.

Today, I craft bold, intimate designs that elevate crochet from tradition into personal statements. Each bralette, accessory, or special creation invites you to express your individuality, embody quiet confidence, and wear something that feels entirely your own.

Step into the world of Alternative Touch, where craft meets emotion, and every piece tells a story.